One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process.
An understanding of the principles of human
behavior, aspirations, and motivations
are instrumental in making users perform the actions they are expected to.
When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design.
Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration … Read