There is no such thing as an impulse purchase.
Just because something is “inexpensive” doesn’t mean it’s an impulse decision.
Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively.
They’ve gone through a purchase journey – may be faster than others, but they have.
This customer thought that his purchase decision was on impulse – digging deeper, he was ready to make this decision more than anyone else.
After speaking to hundreds of customers, I’ve become well versed in understanding how to root out the causality that led to a purchase. It’s … Read