Conducting a multivariate test is exciting.
By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation.
Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates.
Here are ten best practices you must follow when conducting a multivariate test.
A/B testing best practices during the planning stage 1. Set expectations correctly
Wrong expectations lead to disappointment and lost investment.
Many marketers start split testing because they read or watched a case … Read