Conversion Rate Optimization Blog by Invesp - Page 30
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Customer loyalty program benefits

Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%.   Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.

69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they

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    Questions you must ask before hiring a conversion optimization company

    Hiring the right conversion optimization firm will have a significant impact on your bottom line.

    A sharp CRO team with an accurate methodology can generate significant increases in your conversion rates. Hiring the wrong team, on the other hand, will be throwing money down the drain. Even worse, it will be wasting meaningful time you could be using to generate more revenue.

    There is not a way around doing your due diligence when it comes to hiring a conversion rate optimization firm. You will have to look at the company track record, talk to the team that will be working

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    While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling.

    Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter.

    In this post, I will explain the steps we took in 2015 to grow our email list by 184%, adding 15,712 new subscribers.

    Our history with email

    We are big believers in email marketing. As a matter of fact, it is the one strategy we started using from the very first day at Invesp.

    Over the last 10 years, we grew our

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    email subject line statistics

    Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”/blog/images/blog-images/email-subject-lines.png”><img src=”/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines

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    website navigation

    Most online shoppers are goal oriented.

    Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

    Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

    Website navigation serves the critical

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    Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

    Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the w66利来官网登录home page or category pages.

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    AB testing mistakes

    The scene has changed a lot since we first started doing conversion optimization back in 2006.

    At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites.

    However, the majority of companies continue to primarily invest in visitor-driving activities and set lower budgets for converting visitors into customers.

    Invesp’s 2017 state of the conversion rate optimization survey showed that majority of companies are allocating less than 8% of their digital marketing

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    Conducting a multivariate test is exciting.

    By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation.

    Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates.

    Here are ten best practices you must follow when conducting a multivariate test.

    A/B testing best practices during the planning stage 1.  Set expectations correctly

    Wrong expectations lead to disappointment and lost investment.

    Many marketers start split testing because they read or watched a case

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