Conversion Rate Optimization Blog by Invesp - Page 4
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In a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program?

I’m not, by any means, downsizing the importance of loyalty programs to brands –it is no secret that they do have their own sets of advantages to brands. 

But if various studies tell us that 82.4% of shoppers prefer doing more business with a brand that has a loyalty program.

What does that imply? 

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    The State of SaaS pricing Statistics and Trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

     

    Infographic by- Invesp Conversion Rate Optimization Company

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    Infographic by- Invesp Conversion Rate Optimization

    39% of SaaS companies take a value-based approach when deciding pricing

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    During the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. 

    The more I inhaled different podcasts is the more I started to realize that there’s nothing to lose by making podcasts a part of my regular lifestyle – but essentially everything to gain. So far it has been truly amazing –you’d be surprised by the amount of expert knowledge you can get from these audio chunks. 

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    How has COVID-19 impacted your business?

    Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries.

    But when the economy revs up again, some companies will struggle while others will excel.

    The reason?

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    Convincing customers to buy from you over and over again has never been an easy feat. 

    Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. 

    Yes, I mean something like a loyalty program. 

    Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.  

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    Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

    As a marketer, you want to increase your conversion rate.

    But in order to do so, you must understand your audience better and track your conversion.  

    The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your

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    I’ll come right out and say it. 

    You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. 

    I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. 

    In case you haven’t noticed yet, I’m talking about having an omnichannel customer service strategy. Yes, that approach that allows customers to reach your company wherever and whenever they want.

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    Stop listening to the customer. 

    I know it sounds odd coming from a Conversion Optimization company, doesn’t it? 

    But before you judge us – what if we probably have a good reason? 

    In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our companies most valuable asset – our brand.

    The point here is, the more you listen to the customer, the more you listen to the category needs, not your particular brand needs. 

    Most companies end up drowning in a sea of sameness, just by listening to

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