Stop listening to the customer.
I know it sounds odd coming from a Conversion Optimization company, doesn’t it?
But before you judge us – what if we probably have a good reason?
In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our companies most valuable asset – our brand.
The point here is, the more you listen to the customer, the more you listen to the category needs, not your particular brand needs.
Most companies end up drowning in a sea of sameness, just by listening to … Read