Conversion Rate Optimization Blog by Invesp - Page 5
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We did a soft launch for FigPii in late January of this year. But we had a problem!

Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, heatmaps, video recording, and online polling. The platform is available as part of our consulting work. 

FigPii was internal for many years, but more and more clients were suggesting that we need to make it available to the public. 

Fast forward to 1/22/2020 – FigPii

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    Fake reviews statistics and trends

    Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. The number of fake reviews are growing with more and more businesses using fake reviews to promote their products or services or to negatively impact the rating of products and services of competitors. Check out our infographic “The State of Fake Reviews” for latest fake reviews statistics and trends.

     

    Infographic by- Invesp Conversion

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    One major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities.

    Creating a product that customers cherish is not an easy thing to do, especially if you don’t know what drives their buying behavior.

    Before you come up with a product or service, it’s really helpful to tap into the world of consumer psychology and borrow insights from there. This is important because

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    Ecommerce supply chain managment

    Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce supply chain management”  for latest statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization

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    Infographic by- Invesp Conversion Rate

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    One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. 

    Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. 

    If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.

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    Whether you know it or not, you’ve probably exchanged messages with a bot at some point. 

    In fact, we all have. 

    These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. 

    Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences. 

    Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service

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    Ecommerce subscription model statistics and trends

    Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.

     

    Infographic by- Invesp E-commerce Conversion Rate Optimization

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    Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? 

    Does it come first? Or second? Or maybe it’s not even on the list of priorities?  

    I know that it’s easy to think of eCommerce customer service and customer support as just another basic logistical process in your company and it might seem like a waste to invest money in your customer service and support team. 

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