The Mighty Product Page: Rethinking Product Descriptions
  • The Mighty Product Page: Rethinking Product Descriptions

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When was the last time you fundamentally worked on the copy of your best selling product page?

For an eCommerce site, the product page is the most important page, and the Rishi Rawat from Frictionless Commerce – who specializes in fixing product pages for eCommerce sites convinced me into doing this.

So, we thought of doing a webinar.

But I brushed off the idea because I think most webinars are boring.

So, Rishi, myself, and a whole bunch of people met to answer a few questions:

“If we do this, how do we ensure attendees walk away with incredible insights? Are we being too ambitious?”

50-minute knowledge bomb session– no filler, no fluff.

After 2 hours of back and forth we had a consensus:

Full disclosure: the beloved product page format has been around 18+ years. Expect some hole poking. Expect some controversy. Expect to have your brain blown.

“Khalid, if the value is so high why a free webinar?”

Because we can. At LinkedinTwitterFacebook

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co- of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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